EnVie Fitness for Women, a breakthrough concept in the women’s fitness industry, announces the appointment of Kristina Simmons as Digital Marketing Manager. The addition of Simmons to the marketing team signals a continued focus on growing the business and the momentum behind the EnVie brand, which has already opened its first two studios since launching its U.S. expansion plans last year.

In her new position, Simmons will oversee EnVie’s digital presence and generate member leads for both studios as well as franchise leads. She will assist in creating and organizing content for EnVie’s website and all of its social media channels. In addition, she will also facilitate online engagement with EnVie’s current client base, prospective clients and would-be franchisees to help reinforce and educate them about the EnVie brand. Her tactics will include running digital campaigns and creating media plans that will utilize both social media and paid media.

“We are extremely excited to have Kristina on our team,” said COO Gary Findley. “Her knowledge and experience with digital marketing strategies and campaigns will keep EnVie at the forefront. We are highly confident that her expertise in the digital arena will significantly boost EnVie’s online presence and yield incredible results for the company.”

Simmons previously worked at GreatCall, a company offering mobile health and safety solutions, as a digital marketing and social media specialist. While there, she was responsible for planning and executing digital marketing initiatives including mobile advertising, SEO and affiliate marketing, among others. She also worked at Aviatech (now MindStream Interactive) as an interactive marketing specialist, running digital campaigns for multiple clients in the franchise industry.

“EnVie is a leader in women’s fitness and it offers something entirely different not only to customers but to franchisees. We work our best to deliver results and to ensure that everything runs smoothly whether it be signing up for a membership or learning more about EnVie as a prospective franchisee,” Simmons said. “I am beyond thrilled to be a part of a concept that is pioneering the new era of women’s fitness with an extreme level of personalization and a strong commitment to excellence.”