Two businessmen have joined forces to run leading care company SureCare Hereford.

Philip Martyn-Smith and Alistair Trow have taken on 22 staff since they took over the management of the franchise earlier this year – and are looking for more highly trained and experienced people to join the team.

SureCare Hereford provides care for elderly people and those with physical and learning difficulties.

The launch of the new look franchise was officially celebrated with the help of the Mayor of Hereford, Councillor Jim Kenyon on 3rd June.

SureCare Hereford is a real family affair with Philip, a business development specialist, and Alistair, a sales and business consultant, working alongside their respective wives, Lynette and Charlotte. Both couples have children at the same school in Worcester.

Philip, 52, said: “We are delighted to have taken over the running of SureCare Hereford and are looking forward to increasing the variety of services we can offer to private paying clients.

“The care sector is a growing industry and we believe that we can build an exciting business which can help people stay in their homes for longer with the support they need to do so.”

The team are looking to create more new jobs in the area over the next 12-18 months.

Gary Farrer, managing director of SureCare, says: “I am delighted to welcome Philip and Alistair into the business. Like all our franchisees, they are passionate about wanting to provide the best possible care to our clients.”

SureCare franchisees can offer clients personal care and support, holiday and respite care, dementia care, childcare, mobile crèche and babysitting.

To ensure that people can maintain their independence for as long as possible, the company also provides its clients with a complete range of home services including gardening, DIY, decorating, cleaning and cooking.

The services offered by SureCare franchises are a mix of regulated and unregulated, which combined aim to ensure that they are meeting the specific needs of people of all ages today.