Own a Hello Sugar Franchise

The Future of Beauty with Cutting-Edge Technology & 100% Done-for-You Marketing!

We’re not just another waxing salon—we’re a tech-driven company that happens to be in the beauty industry. At Hello Sugar, we’re redefining what it means to scale in beauty by applying innovation, data, and smart systems to an outdated model.

While competitors invest $400K+ and a year of buildout into a flagship location—often without proven demand—we take a smarter route. Our model starts lean: we open salon suites that allow us to incubate your business, prove the market, and generate profitability quickly. Once the business matures, then we scale into a flagship. That means less risk, faster returns, and a scalable roadmap backed by real data.

What powers our growth? Best-in-class tech and marketing. We drive high-converting leads directly to your salon, fueling rapid membership growth while most owners do little to no supplemental advertising.

The results speak for themselves: our average franchisee owns 2.2 salons—and 100% of them express interest in opening more. That kind of retention and expansion is rare in franchising and a direct reflection of the systems we’ve built.

You don’t have to know waxing to be succesful

Our training and automation is world class. Learn how our support system leverages your time so that you can focus on the people.

Over 104+ Locations Opened!

Franchise with us

Low Startup Cost, turnkey wax and sugar salons that automates the bulk of the business process and lightens the workload of business owners. Our technology is best in class for reception, marketing, and automation. Your salon can be up and running within three months. Franchisees receive a dedicated support team for HR and recruiting, advertising, and business growth. We are in this together!