Wingstop soared to new heights in the second quarter of 2014. Building off their incredible first quarter growth, Wingstop continued to significantly outperform industry averages with a 15.3 percent increase in same store sales growth.
In addition, Wingstop signed 20 new domestic development agreements in the second quarter for 61 new restaurants, propelling development agreements in the first six months of 2014 to a record-setting 138 restaurants. The company also opened 31 restaurants for the quarter and 19 of those restaurants in the month of June, the most openings for any month in Wingstop’s 20-year history.
Wingstop continued its international expansion as well, opening the first of 50 planned locations in the Philippines and the first of 100 planned restaurants in Indonesia.
Wingstop President and CEO Charlie Morrison credits the quality of new Brand Partners, an aggressive approach to developing units in new markets and successful promotions for driving the exceptionally strong performance.
“This year is shaping up to be one for the record books,” Morrison said. “We are poised for continued growth due primarily to having the largest development pipeline in the company’s history.”
Other second quarter highlights included:
- The successful launch of Chili Lime wings, a limited-time-offer for the new flavor
- Facebook fan growth up 91 percent YOY
- Twitter follower growth up 115 percent YOY
- Wingstop was ranked the 3rd Fastest Growing Chain by Nation’s Restaurant News.
- Wingstop was named a 2014 Best Franchise Deal by QSR magazine.
“The first half of our twentieth-anniversary year has resulted in record growth,” Morrison said. “With a new ad campaign launching this fall just in time for football season and our continued expansion worldwide, we are positioned for 2014 to be the best year ever for Wingstop.”
With a sole focus on cooked-to-order chicken, the Wingstop menu features classic and boneless wings and chicken strips – all sauced and hand-tossed in 11 original flavors. Homemade side dishes include fresh-cut seasoned fries, made daily from Idaho potatoes, baked beans, coleslaw, potato salad, veggie sticks and house-made ranch and bleu cheese dips.
