Domino’s Pizza recently celebrated the opening of its new store on the corner of Sefako Makgatho drive and Dr Swanepoel road in Montana, Pretoria. This is the 50th store to be opened in South Africa since the brand was licensed to Master Franchisor, Taste Holdings, in April last year.

Domino’s Pizza is considered the world’s leading pizza delivery brand in both store numbers and unit sales, and has over 10,800 outlets in more than 70 countries. The Group delivers more than 1 million pizzas daily worldwide and is the market leader in 38 markets, including the U.K., India, Mexico, Australia, South Korea, Turkey and France.

Last year, Taste Holdings announced that it had signed an exclusive 30 year master license agreement to develop the international Domino’s Pizza brand, initially in seven Southern African countries, including South Africa, Lesotho, Swaziland, Namibia, Botswana, Zimbabwe and Mozambique.

“We are excited to be opening this 50th store in the suburb of Montana. It is a testament of our drive to make Domino’s Pizza the leading Pizza chain in sub-Saharan Africa in the next 5 years,” says Lindy Taoushiani, Divisional Marketing Executive of Taste Holdings.

“The conversion of St Elmo’s as well as Scooter’s pizza franchises to Domino’s Pizza means that our customers will now have access to the world’s largest and most established pizza delivery brand – one that is synonymous with outstanding quality products, friendly service and unbeatable delivery standards.”

This is the largest conversion in Domino’s Pizza history and certainly a big first for the South African market as well. Domino’s Pizza will give the group’s franchisees access to global resources including best operating practices, new product pipelines and access to Domino’s online ordering platform.