Once Upon a Child is one of the most recognized names in the resale retail industry, offering families an affordable way to buy and sell gently used children’s items. From clothing and shoes to toys, books, and baby gear, the brand provides value to both parents and kids by making high-quality items accessible at lower prices. For entrepreneurs looking to invest in a franchise that supports sustainability and serves a growing market, Once Upon a Child presents a strong opportunity. Before making that leap, however, it’s important to understand the costs involved in starting this franchise in the United States.
The Once Upon a Child Concept
Once Upon a Child operates under a simple but powerful business model: buy gently used children’s products from local families and resell them at affordable prices. This system benefits everyone involved—parents can earn cash for items their children have outgrown, and other families can purchase those same items for a fraction of the retail price. It’s a sustainable, community-focused business that continues to grow in popularity as more consumers seek environmentally friendly shopping options.
The brand has established itself as a leader in the resale franchise space, providing a consistent and trustworthy experience for customers. Once Upon a Child stores are designed to be clean, organized, and easy to shop in, ensuring that families feel comfortable and confident in the products they’re purchasing. The company’s emphasis on quality control ensures that only gently used, in-demand items make it to the sales floor.
How Much Does It Cost To Start a Once Upon a Child Franchise?
The investment to start a Once Upon a Child franchise generally ranges from $327,200 to $462,000. This cost covers several major expenses such as the initial franchise fee, leasehold improvements, equipment, store fixtures, technology systems, and the first round of inventory.
The actual investment amount depends on factors like the store’s size, location, and market demand. Opening a store in a large metropolitan area, for example, will likely involve higher rent and construction costs compared to a smaller city or suburban market. Despite these variations, the overall investment is considered reasonable given the size and revenue potential of the stores.
Once Upon a Child’s proven track record and established brand recognition make it a stable and lower-risk franchise option within the retail industry. The resale model also provides the advantage of steady product availability, as inventory comes directly from local customers rather than wholesale suppliers.
Why Choose Once Upon a Child?
One of the biggest reasons entrepreneurs choose Once Upon a Child is its recession-resistant business model. Parents will always need clothing and essentials for their growing children, regardless of the economy. By offering affordable, quality items, Once Upon a Child stores consistently attract repeat customers who value both savings and sustainability.
Another advantage is the brand’s strong support system. Franchise owners receive extensive training in store operations, marketing, and product evaluation. The franchisor, Winmark Corporation, has decades of experience in the resale industry and operates several other successful resale brands. This backing provides new franchisees with a solid foundation and access to best practices developed through years of experience.
Additionally, the business appeals to a wide range of consumers. With a focus on affordability and eco-consciousness, Once Upon a Child resonates with modern shoppers who want to reduce waste while saving money. The store’s resale model also helps foster community relationships, as parents return frequently to sell items or shop for the next size up for their children.
The Growing Market for Resale Retail
The resale retail industry has grown significantly in recent years, driven by changing consumer habits and a greater focus on sustainability. Families are increasingly turning to resale stores as a practical and responsible way to shop. The children’s resale market, in particular, continues to thrive because of the constant need for new clothing and products as kids grow.
Once Upon a Child’s established brand and trusted reputation give it a competitive edge in this growing industry. Its stores cater to a broad customer base and often see repeat business from loyal shoppers. Franchise owners can benefit from this consistent demand and from the growing awareness of sustainable shopping practices.
Training and Ongoing Support
New franchisees receive comprehensive training covering all aspects of the business, from store layout and customer service to marketing and inventory management. The company also provides ongoing support in areas like merchandising, advertising, and operations. Franchisees benefit from the experience of a proven system and a network of other store owners who share insights and strategies for success.
Once Upon a Child also provides tools for evaluating and purchasing inventory, ensuring consistency in pricing and product quality. This operational support helps franchise owners manage their stores effectively and maintain the brand’s high standards.
Summary
Starting a Once Upon a Child franchise in the USA requires an investment ranging from $327,200 to $462,000, depending on store location and size. This investment gives entrepreneurs the opportunity to join a well-established brand with a proven business model and a strong record of success in the resale market.
For those passionate about helping families save money and promoting sustainable shopping, Once Upon a Child offers a meaningful and profitable franchise opportunity. With growing consumer interest in secondhand retail and a trusted system of support, franchise owners can build a business that not only generates income but also makes a positive impact in their communities.
