Brits are set to get ‘extra cheesy’ this weekend, as Domino’s Pizza UK gears up for one of its busiest nights of the year, with an estimated 4 million slices of freshly-made pizza to be delivered to love nests across the UK on Saturday 14 February 2015. The predicted peak in pizza sales is a 26 per cent increase on a standard Saturday night’s trading for the pizza company. The busiest time for orders is expected to be around 7.00pm.

Simon Wallis, Marketing Director at Domino’s Pizza UK said: “Over the past few years, we’ve noticed customers across the country are shunning overpriced and overcrowded restaurants in favour of staying indoors to enjoy a night of ‘Pepperoni Passion’ with their special someone. Freshly baked pizza is the ultimate sharing food that can be delivered direct to your door, making it a delicious option for those who are looking to enjoy a slice of the action this weekend.”

How this year’s Valentine’s Day saucy stats stack up:

• Domino’s expects to sell 4 million slices of freshly-made pizza this 14 February, which if lined up would stretch the same distance as 184,272 long stem red roses

This includes:

• 58,938kg of secret recipe tomato sauce – equivalent to 51,571 bottles of sparkling champagne
• 88,408kg of mozzarella cheese – equivalent to the weight of 73,673 copies of Fifty Shades of Grey