Starting a franchise can be one of the most rewarding paths for entrepreneurs who want to combine business ownership with an established brand. Among the many options available, Play It Again Sports stands out as a unique and community-focused retail franchise that promotes sustainability and affordability in sporting goods. Known for buying, selling, and trading quality used and new sports equipment, the brand appeals to families, athletes, and fitness enthusiasts alike. Before opening your own store, it’s important to understand the financial commitment required to launch this type of business.
A Brief Overview of Play It Again Sports
Play It Again Sports was founded in 1983 and has since become a well-recognized name in the sporting goods retail industry. The brand operates under the Winmark Corporation, which also owns other popular resale concepts like Once Upon A Child and Plato’s Closet. The franchise focuses on providing customers with affordable, gently used sports gear while also encouraging recycling and sustainability.
The company’s business model is built on a win-win approach. Customers can sell their used equipment and use the proceeds to purchase other items, while the store profits from both new and used inventory sales. This circular system ensures that Play It Again Sports stores maintain steady traffic year-round, especially during sports seasons or when families are shopping for affordable gear for growing children.
Beyond its smart business model, the franchise has developed a loyal customer base due to its strong community presence. Many franchisees participate in local sporting events, sponsor youth leagues, and support local fitness initiatives, which helps build brand trust and long-term customer relationships.
The Cost to Start a Play It Again Sports Franchise
The franchise investment for a Play It Again Sports store in the USA typically ranges from $342,050 to $420,800. This range covers everything required to open the store, including franchise fees, equipment, build-out costs, initial inventory, and working capital.
The total cost can vary depending on several factors, such as the size of the store, its location, and regional construction or lease expenses. For example, opening a store in a busy urban area may come with higher rental and renovation costs, while a suburban location might fall on the lower end of the investment range.
This moderate investment level makes Play It Again Sports accessible to many aspiring entrepreneurs who are interested in owning a retail franchise without the high costs often associated with major retail brands.
What the Investment Includes
The investment amount covers all essential startup costs to help franchisees get their business up and running smoothly. This includes the initial franchise fee, which grants the right to operate under the Play It Again Sports brand and access its proven business model, training, and support systems.
Franchisees also receive guidance on store design and layout to ensure the location meets brand standards while maximizing customer flow and product visibility. Other expenses include point-of-sale systems, signage, initial inventory of both new and used sporting goods, and marketing efforts for the store’s grand opening.
Training is a major part of the investment, as new franchise owners learn everything from inventory management and customer service to marketing strategies and local outreach. Ongoing operational support and national advertising programs are also included, helping franchisees attract customers and maintain profitability.
Why Entrepreneurs Choose Play It Again Sports
One of the biggest reasons entrepreneurs choose Play It Again Sports is its unique resale business model. Unlike traditional retail stores that rely solely on new inventory, this franchise buys gently used gear directly from customers. This not only reduces inventory costs but also provides customers with affordable options, helping the store appeal to a wide range of shoppers.
The franchise’s commitment to sustainability is another major advantage. By promoting the reuse and recycling of sports equipment, Play It Again Sports supports environmentally friendly business practices that align with the growing trend of sustainable consumerism.
Additionally, Play It Again Sports operates in a large and diverse market. From hockey and baseball to fitness and outdoor activities, the store caters to athletes of all ages and skill levels. This broad product range helps franchisees maintain steady sales throughout the year, as demand for sports and fitness equipment remains strong.
The backing of Winmark Corporation also gives franchisees a competitive edge. As an established franchisor with decades of experience in resale retail, Winmark provides consistent support in operations, marketing, and business development, giving owners the tools they need to succeed.
The Market Potential
Sports and fitness continue to be booming industries in the United States, with increasing participation in youth sports, fitness programs, and outdoor activities. Families, in particular, are drawn to Play It Again Sports because it offers quality gear at lower prices, which is especially appealing as children quickly outgrow their equipment.
This consistent demand, combined with the ability to buy and resell items locally, helps ensure that Play It Again Sports stores remain relevant and profitable in a wide range of markets.
Summary
Starting a Play It Again Sports franchise in the USA typically requires an investment ranging from $342,050 to $420,800, depending on factors like store size, location, and local costs. This investment covers all the essentials, from the franchise fee and training to initial inventory and store setup.
